How did Rick Owens become associated with the Atlanta rap scene

Saw this TikTok once where fashion blogger/critic Rian Phin talks about artists like playboi carti and young thug and their relation to the fashion scene in Atlanta, but I can no longer find the video. I remember in it she talked about how rick owens became a fixture of trap music and Atlanta club clothes but I was wondering if anyone here has more info on this.

I think there’s something abt this that ties into what was going on in NYC at the time with hoodbyair taking off but I’m not totally certain.

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Be noted that How did Rick Owens become associated with the Atlanta rap scene is posted on /r/HipHopHeads on Reddit.

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